Anatomy of a Craft Show Booth

Once you have pulled the trigger and signed up for your first craft show the real work begins. From staging and displays to employing tried and true retail tricks to attract customers and boost your sales. No retail experience? No problem, here is a quick primer to get you started planning and designing a booth that will help you make the most of your event.

Choose a Cohesive Product Selection

If you spend any time perusing department stores and retail chain outlets, you will notice one thing – the products they are selling seem to fit a common trend or theme. Clothing displays might all contain pieces from the same color palette. Artwork and d├ęcor will be matchy so that anyone can walk in and grab a few pieces that will look terrific together.

In order to keep your craft fair booth looking trendy and stylish and to avoid the rummage sale look, choose the products you will sell based how they fit into a common theme or element. Identify your target audience and choose products that will inspire them.

Design a Layout Based on Facilitating Traffic Patterns

At any busy event, booths that are too cluttered and claustrophobic will more often be skipped over. What good is your attendance at the show if no one is shopping your booth?

design a craft booth layout that allows for natural traffic patterns and limits congestion

Avoid putting your checkout at the back of the booth so that shoppers have to fight there way back to you and then fight there way back out once their transaction is done. Consider how shoppers will move from booth to booth. Design your layout so that shoppers can see the maximum amount of products while following natural traffic patterns.

Put Thought into Product Displays

Premium real-estate in your booth lies at 36 inches of height. This is a little taller than table height (common is 30 inches), but a more comfortable height for walking shoppers. Your shelving should be at least two heights: 30 inches (table height) and 36 inches (counter height).

How to design a craft show booth that attracts more shoppers and gets more sales.

The next bit of important real estate is vertical space. Look at the products that you will be staging and move anything that can hang to a vertical display. Grid walls, pallet walls and ladders can be good ways to add vertical displays to your booth.

Create Odd Numbered Groups of 3 or 5

Attract shoppers with balanced, visually appealing displays. A well-designed craft show booth is simply a form of interior design and all of the same principles can be applied.

Keep it Simple

Remember that the goal of your craft show booth is to make sales. Every part of designing and stocking your booth should be working towards that end goal. To put it simply, an overwhelmed shopper will walk away without a commitment. Avoid this scenario by keeping your booth clean and simple and limiting all (visual) distractions.

Make sure your products are the focal point

Maybe it sounds a little too simple, but in the process of designing a craft fair booth, the actual products being sold often get overlooked. As a result they blend in to the overall design. It is so very important that your booth is designed to draw attention to your products.

Create Signage to Match Your Theme and Communicate with Shoppers

Everything from the name of your business to the price of every good for sale in your booth should be visually available to shoppers. While some people will engage, most shoppers will simply not. If they cannot find the information quickly and easily, they will move on and you will lose sales.

Leverage the Impulse Buys

The impulse buy aisle near the check out is pretty much a staple at any retail establishment. Your craft fair booth is absolutely no different. Create products at all different price points and put the $1-$5 goodies right next to your checkout.

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